What Does Zuckerberg Have That I Don't? The Power of Workplace Communication
Content sourced from Leadership Charisma and Deiric McCann
Steve Jobs, Oprah Winfrey, Richard Branson, and Mark Zuckerberg - all well-known business leaders who are globally acknowledged as charismatic leaders and for being extraordinarily successful in business. But what is the common factor that all these people have driving their outstanding success?
At the beginning of their careers, they all had a vision. They all understood the power of effective workplace communication throughout their organizations. No doubt that Zuckerberg's success could not have escalated as it did without a clear effective message spread throughout the company.
A clear, compelling corporate vision makes goal setting and planning possible. To make that vision attractive to those that must deliver and to make them want to engage with their part in its achievement, leaders must develop a more in-depth knowledge of his or her team.
- What are their strengths?
- What are their development needs?
- What goals do they have for themselves?
- What does success look like to them?
- What are their family circumstances?
- What are their passionate interests?
- What will they learn from you in pursuing your vision that will help them realize their own?
People go out of their way to support a leader who takes the time and energy to get to know them more. Formal employee assessments are a key tool to gain a deep insight into an individual’s capabilities.
Once you have these insights, you are ready to craft your vision that will inspire a level of engagement in your organization that will ensure success in your vision becoming reality.
"The best way to keep your stars is to know them better than they know themselves... and to use that information to customize the career of their dreams. - Timothy Butler and James Waldroop, authors.
Become a more charismatic leader and dramatically increase the effectiveness of your people. Learn more from co-author Deiric Mc Cann.
Here is a simple checklist of steps to ensure you sell your big picture:
1. Recognize that it begins with you.
A key way these charismatic leaders communicate their vision is through day-to-day behavior. It will be easily recognizable if you are genuinely committed to the vision you are selling. Act in this way in everything you do, your people will trust and emulate your example.
2. Start with your opinion leaders.
In all organizations, there are people who have above-average influence on how the group thinks. These people are the future leaders of your organization and critical to the success of spreading your vision. Bring them on board as early as possible.
3. Celebrate every victory.
No matter the size of the achievement, celebrate and recognize each step accomplished that takes your company closer to achieving the vision. Make this vision a living, breathing thing. Celebrations of victories have a large impact on behavior.
4. Pass the praise liberally.
Be open with public praise of those taking you closer to achieving your vision in any way. Not only does this motivate the individual, but others will strive to receive the same praise for similar behavior.
5. Weave the vision into everything.
Communication of this vision needs to be a continuous thing, as opposed to a single event announcement. People need to be fed a diet of your vision on an on-going basis to ensure that they 'get it.'
Think big and aim high! Always clarify to your people exactly what it is you are trying to achieve. Give them a mission! By placing this source of meaning and direction in others lives, you become significantly more charismatic as a leader, with a more highly engaged workforce.
We invite you to measure your charisma risk-free today at www.leadership-charisma.com
Want to know if your employees feel appreciated? We encourage you to test drive our Workplace Engagement Survey - 100% risk free!