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5 Strategies for Leaders to Ride the Social Media Wave and Boost Performance

Posted by Dario Priolo on Thu, Feb 09, 2012
  
  
  
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Researched and Edited by Jeff Meyers

Social media is at the center of 2 big headlines in the business press in early February. The first is the much-anticipated IPO filing by Facebook. The second is the announcement that Procter and Gamble (P&G) is laying off 1,600 marketers as a result of slashing its advertising budget. These two stories have a tremendous impact for all employers: embrace social media for your business or risk fading away.

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