Deiric McCann, co-author or Leadership Charisma, was interviewed recently for major Slovenian newspaper, Dnevik. Today, he shares with us the importance of leadership charisma in business.
Interviewer: In your opinion, from a marketing perspective, why is it so important that industry leaders are charismatic?
Deiric McCann: In our research (400,000 employees rating 40,000 leaders worldwide), more than 40 percent of what we- as employees, shareholders or readers- perceive as charisma is good communication. Think of any truly charismatic leader you know or have ever read– what do you remember? Their extraordinary communication ability (think ML King, JFK, Gandhi, Steve Jobs, etc.).