Thirty-year old and CEO of Seattle based company Gravity Payments, Dan Price, recently announced changes that will have a major impact on company-wide employee salaries—and their lives. After evaluating his company’s numbers and taking into consideration the cost of living in Seattle, Price increased the minimum salary of his employees to $70,000, while reducing his own by 90 percent to that figure, to help facilitate this change. The CEO and starter of the company got this idea from a Princeton University study evaluating the ideal price of happiness. This study presents a correlation between income and happiness; at $75,000, happiness levels appear to be significantly steady. More than half of the Gravity employees were introduced to higher salaries and are delighted with this announcement. However, an increase in happiness won’t be the only result this effective leader will witness from his generous and humbling gesture.